Adidas has already sold £100 million of Olympic clothing whilst workers making its goods around the world are paid poverty wages and are having to skip meals to survive.
The anti-poverty charity War on Want beamed the 65 feet high image – which proclaimed “exploitation – not OK here, not OK anywhere” underneath Adidas famous three striped logo – as the sell-out 80,000 crowd left the stadium after the Olympic highlight, the men’s 100 metres final.
Murray Worthy, War on Want’s sweatshops campaigner, said: “Adidas are making millions yet the workers who make their clothes have to skip meals just to get by. This is exploitation. It wouldn’t be ok for Adidas to do this in the UK and it shouldn’t be ok anywhere else. Adidas must ensure that workers are paid enough to live.”
With the world’s eyes on London, the protest follows reports that Adidas factory workers near the Cambodian capital Phnom Penh receive £10 a week basic pay, are forced to work overtime, cannot afford decent food and live in squalid conditions.
War on Want also cites other Adidas workers struggling to survive on well under a living wage in the Philippines, Indonesia, Sri Lanka and China.
It contrasts the workers’ poverty pay with the £529 million profits Adidas recorded in 2011 and its chief executive Herbert Hainer’s £4.6 million “compensation” last year.