Currently, Google rankings are determined by the number of incoming links to a web page, meaning that if a story becomes popular it can be driven to the top of search results, and by viewed by millions of people.
However, this is a little too democratic for the liking of some, who only like to get their “facts” from pre-approved sources.
The proposed solution, according to a Google funded research team is to compute a “Knowledge-Based Trust score” for every web page, based on Google’s own “Knowledge Vault”, an automated database that determines “facts the web unanimously agrees on,” according to the New Scientist.
“A source that has few false facts is considered to be trustworthy,” says the research team.
In short, any web pages that provide information that contradicts or questions Google’s own established “truth”, will be bumped down the rankings.
In addition, some of those working on “truthfulness” ranking technology have expressed a desire to verify or rebut web pages by cross-referencing them to other sources, such as Snopes, PolitiFact and FactCheck.org. These websites exist and profit directly from debunking anything and everything. What’s more, they have been previously exposed as highly partisan.
It is a move that will set alarm bells ringing for fans of alternative media websites, such as Infowars, which are regularly attacked by the professional debunking websites merely for questioning official narratives, and popularising underreported information.
Presumably, the meters of truthfulness and trustworthiness ultimately implemented by Google will stem from government accounts and it’s mouthpiece mainstream media reports. The rise of the alternative media has directly correlated with the routine exposure of misinformation, propaganda, and outright lies emanating from these institutions.