Best ways to advertise your business on a budget

When you think about marketing for your business, you always want to have a plan in place to keep your company in front of your customers.

You want to attract new customers and retain the existing ones with new products and services.

How you choose to advertise is sometimes reliant on cost.

However, you do not have to spend much money to make a significant impact.

Companies such as Merchant Cash Advance can offer you a quick and affordable way to fund your advertising campaign, as they try to find the lowest rates possible.

advertise business on a budget

Google AdWords

Google AdWords is a very useful tool that can drive a huge amount of traffic to your site. All you need to do is tell the AdWords profile the areas your company works in, and it will create a list of keywords for people to find you.

It is efficient and can be started with a small amount of money. Obviously, the more you spend, the more traffic your site will get.

Publish Articles online

A good way to purchase some cheap advertising is to have articles about your company posted on other locations. This will then link back to your site, and it may generate sales as a result. You can try to approach other sites to publish your work or use the services of marketing companies to do it for you. Either way, you will get more traffic to your page, especially if you use a well-established site to publish your work.

Link to Charity

Linking your company to a charity is more than giving to a good cause, it can also help to promote your business. You can donate products or services to the charity for them to use to generate donations, or you can offer them a percentage of your profits. In return, you will get your brand on their website, bettering your brand’s visibility and reputation.

If you add a link to the charity on your site and email marketing, then this will also increase traffic and boost sales.


If you have a B2B company, then LinkedIn Ads can be a good way to reach a particular group of people. You can select a specific area or job title to promote your company. Many small businesses have used LinkedIn Ads to good effect and have seen increased traffic.

Many other social media sites can also promote your company through paid ads. They are a good way to get your brand noticed by having it placed in people’s news feeds. You can usually be quite specific about whom you want to target, and the site will do the rest. With luck, you should start to see more people clicking to your site.

Although all these tips do cost money, they are often quite cheap alternatives when compared to publishing advertisements in magazines and television. You also get more control over what types of people you want to target; you can even choose what time they are displayed and how often to show them.